Eugene, Oregon, August 12, 2008

According to the latest report from marketing research firm Venture Development Corporation (VDC), Datalogic Scanning again leads the global AIDC Industry, with both its stationary and its handheld scanner product lines. Datalogic Scanning has been ranked #1 in worldwide point-of-sale (POS) stationary bar code scanner shipments and #1 in the EMEA region for handheld readers for the last several years in a row.

Innovation, Professionalism and Passion
With over 30 years of knowledge, experience and expertise within the automatic identification and data capture industry, Datalogic Scanning offers the most innovative portfolio of in-counter and on-counter POS scanners and scanner/scales for retail applications, as well as the broadest range of handheld bar code readers available today.

The world’s top ten retailers use the Magellan® line of high-performance retail POS scanners and scanner/scales, which are designed to enhance checkout productivity in medium-to-high volume retail environments. In fact, customers who use the Magellan brand report: “we know that when we install a Magellan scanner, we can forget about it!”

“This VDC report confirms that the future is bright for the AIDC industry and that execution of our strategic plan has been effective in bolstering our global leadership position in this industry,” remarked Bill Parnell, President and CEO. “We have an extensive and dedicated worldwide channel network which consistently delivers superior sales results. We will continue to focus our energies on keeping that network strong so that Datalogic Scanning can remain the global leader in this market.”

Over 35,000 customers worldwide have chosen Datalogic Scanning handheld readers during the past 10 years which translates into an exceptional >30% market presence in the EMEA Region. PowerScan®, Gryphon™, Heron™, QuickScan®, and Touch™ scanners have established the rules of the game in the very competitive handheld scanner arena, offering the broadest choices of technology and connectivity features. Datalogic’s handheld scanners offer unique and innovative value-added features such as the Green Spot and the patented 3GL™ (Three Green Light) technology, which guarantees the user will receive good read feedback in any condition and from any position.

Datalogic Scanning in numbers
• Datalogic Scanning made history with the first retail bar code scan in 1974.
• A Datalogic Scanning bar code reader is installed every 36 seconds.
• Over 3,500 customers have chosen Magellan® retail POS scanners.
• Over 5 million Datalogic stationary and handheld scanners have been installed since 1994.
For additional information about Datalogic Scanning products, please call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700; email scanning@datalogic.com; or visit www.scanning.datalogic.com.