Casio Electronics Co. Ltd are pleased to announce the launch of their new 2012 partner programme for new and existing value-added resellers (VARs) and software integrators. Recognising the importance of partnerships, Casio’s network of resellers in the UK will be provided with a range of exciting benefits to support their sales and marketing activities. This new programme has been developed to drive forward the business for strong growth in 2012.

The Partner Programme is available directly from Varlink, who recently became UK distributor of Casio, in a move in expanding their product range and brand portfolio in January 2012. Epos Distributor, a sales division of Varlink will also be distributing Casio’s new Android based Epos system to expand their product offerings.

Sabine Kelly, Varlink Marketing Manager commented “In a highly competitive and ever changing business environment, effective channel partner programmes offer a number of tangible business and operational benefits. Casio’s recently launched Partner Programme offers Casio resellers access to a wide range of focused services, allowing them to save time in accessing the marketing and technical information they need to fulfil their customers’ needs and further develop their technical skills. We are very excited about this Programme and have already received numerous enquiries from reseller partners.”

In 2011, Casio released three new hand-held terminals (DT-X8, IT-300 and IT-9000) making the portfolio one of the best mobile technology business opportunities available today. The company has now also ventured into solutions adopting the AndroidTM platform, with a new EPOS terminal (VX-100) launched in October 2011.

The Partner Programme has three levels of recognition, silver, gold and platinum, each level providing a unique status and selection of benefits, which are designed to help target specific end-user requirements. Each level provides a comprehensive range of tools, technical and commercial support, and performance based incentives to help strength and grow the important relationships to take the business to the next level. Co-marketing opportunities are available, together with comprehensive training, seeding units and the provision of sales leads. Contact Lucy, Casio’s Brand Marketing Executive at Varlink lucy.cammiss@varlink.co.uk to find out more. To view the full range of Casio devices at Varlink please visit www.varlink.co.uk/casiorange