Busting some myths about sales forecasting
Many companies see sales forecasting as difficult, time consuming, unreliable and,
as a result, best avoided. Given the right set of tools however you’ll soon realise that
forecasting isn’t rocket science. It’s a straight-forward and really quite simple process
that will provide you with invaluable business intelligence and save you money.
The biggest obstacles to developing proper forecasting that companies typically face
are their own preconceptions and attitudes towards it. So it’s time to explode a few of
the myths surrounding sales forecasting!
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