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RFID for Animals, Food and Farming - the Largest Market of All By Dr Peter Harrop, IDTechEx
15 August 2007
RFID for Animals, Food and Farming will become the largest RFID market
of all because it will benefit the food supply chain in a huge number
of ways including livestock disease control and
merchandising prepared
food.
This $9.4 billion market in 2017 for RFID systems and tags will
also be based on rapid paybacks from improved traceability, condition
monitoring, crime reduction and error prevention (for example, as
currently used in milk storage in New Zealand). It will be powered by
such innovations as RFID tags that do not contain a silicon chip and
are therefore one tenth of the cost and Real Time Locating Systems
(RTLS) - a form of active RFID - that is increasingly affordable for
asset control and other uses. There are new advances in signal
handling and readers at the favourite frequency HF that increase range
by 50-400%.
However, there is temporary disappointment at some
consumer goods and RFID suppliers that cannot persuade certain
retailers to share the considerable financial benefits of today's UHF
tagging of pallets and cases and some who suffer technical problems with this approach.
These technologies, solutions and markets are analysed in detail in
the new IDTechEx report "RFID for Animals, Food and Farming
2007-2017". This report will be invaluable to those in the food and
farming industry, the logistics and other companies serving these
industries and, of course, in the RFID industry. It includes detailed
ten year forecasts for 2007-2017 by sector, tag and system and a large
number of case studies to bring the subject alive and illustrate best
practice. There are lessons from Australia to Canada. They range from
error prevention in logistics of pistachio nuts in California to
ostrich farming in South Africa, the tagging of ham in retailers in Spain and the tracing of food in China.
Then there is use of RFID cards to buy Coca-Cola in Japan and manage
Starbucks deliveries in the USA, even the tagging of fish in Canada
and trees in Germany. Readers will see many opportunities to cross
fertilise these ideas.
The report takes a balanced view of some changes of course in the
industry. For example, it explains the Electronic Product Code (EPC)
but also discusses the concern of many in East Asia that the EPCglobal
organisation and product specifications are too expensive for
management of the food supply chain and the resulting emergence of the
locally managed Universal Product Code and specifications now being
trialled by governments in seven East Asian countries.
IDTechEx calculates that the largest expenditure will be dedicated to
the systems but the tag value is also of significance to putative suppliers.
In 2012, over $1.4 billion will be spent on tags for food and the
other sectors will have the following characteristics.
Tag expenditure on animal and farming RFID in 2012 Source "RFID for
Animals, Food and Farming 2007-2017"
[to receive this image please contact Sarah Lee at s.lee@idtechex.com]
The choice between HF and Near Field UHF for item level tagging is
explained in detail with interviews of the chief proponents. Many of
the most impressive users, suppliers and developments in this industry
are covered.
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HRFID and the missing HMRC CDs
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Handheld RFID Readers for Global Deployments
Empower mobile workers with real-time comprehensive advanced data capture capabilities in a rugged handheld computer Streamline your business operations, reduce errors, and increase your productivity and profi tability with the power of the MC9090-G RFID from Motorola.
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In response to industry’sconstant
demand for advances
in RFID technology, especially with the recent rise in the use of PC’s in the factory
environment, Escort Memory Systems (EMS) have launched their latest range in versatile and cost effective RFID solutions – The Cobalt Range.
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