Six of top 10 CPG companies rely on RedPrairie Commerce in Motion solutions

RedPrairie Corporation, a global supply chain and retail technology provider, announced today that six of Gartner’s top 10 consumer packaged goods (CPG) leaders in 2011 are using RedPrairie’s supply chain execution solutions.

According to Gartner, the CPG top 10 supply chain leaders for 2011 include: Procter & Gamble (ranked 1st), PepsiCo (2nd), The Coca-Cola Company (3rd), Colgate-Palmolive (4th), Unilever (5th), Nestle (6th), Kraft Foods (7th), Kimberly-Clark (8th), General Mills (9th), and British American Tobacco (10th).

The rankings of CPG companies were included in the Consumer Products Perspective research for Gartner’s 2011 Supply Chain Top 25 report, which analysed data from Fortune Global 500, Fortune 1000 and Forbes Global 2000 companies to identify the companies throughout the world and across several industries that best exemplify the ideal for today’s supply chain.

“RedPrairie is proud to have so many of its customers leading the field in Gartner’s report,” said Dawn Andre, RedPrairie’s industry marketing director. “RedPrairie helps these CPG leaders to optimise every move to help ensure agile, compliant and efficient operations across the globe. This is further validation that our best-of-breed supply chain solutions can help ensure visibility and collaboration between manufacturers, distributors, and retailers.”

RedPrairie’s superior supply chain platform enables leading CPG companies such as General Mills, Kimberly-Clark, Procter & Gamble and Unilever to cost-effectively balance operational excellence and innovation in the supply chain across the globe. In today’s volatile global market conditions, CPG companies use RedPrairie’s Commerce in Motion solutions to continuously improve asset management, inventory and labor performance – all while delivering a great customer experience and reinforcing the value of their brands.

“RedPrairie’s collaborative approach helps CPG companies gain critical visibility into inventory and information from trading partners, enabling them to rapidly respond to changes in demand,” said Andre.

One example of RedPrairie’s Commerce in Motion collaborative approach is its efficient handling of product recalls. CPG companies can better manage the recall process by connecting with trading partners through a collaborative network where information is consolidated and quickly accessible. This provides fast, effective track and trace capabilities when recalls occur, enabling CPG companies and their partners to quickly institute network-wide holds and notifications, initiate product returns or destruction, and production of reports required by the relevant authorities.

“CPG companies are faced with significant, dynamic challenges every day in their business,” said Andre. “Globalisation, the rise of social networks, product safety and supply chain shocks such as natural disasters can all have significant impact on supply chains, brands, and ultimately, profitability. RedPrairie is uniquely positioned in this dynamic environment to help today’s global supply chain partners optimise their inventory, improve employee productivity, increase speed to market, and more effectively connect consumers with the brands they demand.”