Milwaukee, WI

RedPrairie Corporation, a world leading consumer driven optimisation company, announced today that Sony of Canada, a leading electronics and entertainment company, has upgraded to a new version of RedPrairie’s WMS in its Whitby, Ontario and Coquitlam, British Columbia distribution centers. Sony of Canada has been a RedPrairie customer for nine years and upgraded to a new version of the company’s WMS to take advantage of new features and functionality including voice picking with Vocollect Voice from Vocollect, Inc.

Both Sony of Canada distribution sites went live with the new version in April 2008. These warehouses service all wholesale and retail sales throughout Canada. The Wholesale group is responsible for marketing and sales of Sony products to consumers through a dealer network, and to professionals through multiple direct sales channels. The Retail group operates approximately 80 Sony Style retail locations and is responsible for direct merchandising and sales of Sony and third party products to consumers.

“RedPrairie’s WMS plays a critical role in Sony Canada’s distribution operations,” said Rick Courtin, Business Process Manager, Supply Chain Group at Sony of Canada Ltd. “This new version allows us to enhance our capabilities, for example enabling voice picking technology for cluster picking.”

“RedPrairie is committed to developing long-term customer relationships with companies like Sony of Canada,” said Mike Mayoras, CEO of RedPrairie. “For over nine years, our two companies have partnered to provide Sony of Canada the warehouse visibility, productivity and stability it demands for its complex distribution operations.”