Online fire retailer GasFire.co.uk
reports a “vast improvement” on their ordering process this week after installing address validation from Postcode Anywhere on their Magento ecommerce website.
The company adds that the technology is something consumers “expect to see.” This follows last year’s Postcode Anywhere research revealing over a third of UK consumers now expect address auto-fill when checking out online.
Available on the Magento Connect marketplace, Postcode Anywhere’s address data auto-completion
app for Magento provides UK and international address auto-fill for all the standard entry screens within Magento Community Edition. The address look-up plugin uses a pay-as-you-go credit system and is free to download for any user.
“A failed delivery can have a hugely negative impact”
Kevin Law, managing director of GasFire.co.uk, said: “We’ve been using Postcode Anywhere for nearly ten years and when they launched their Magento extension it was the ideal solution. The time we save is the key thing. The quicker we process an order, the better it is for the customer.
“The postcode accuracy ensures our product gets to the right address on time – which is very important. A failed delivery can also have a hugely negative impact. Not only is it expensive and time-consuming to get things rescheduled, but it has a knock-on effect: everything ends up delayed, onerous and frustrating.
“Customers these days expect to see postcode look-up”
“As a bolt-on service it was easy to install and is very responsive to our customers’ needs. The installation process went extremely smoothly and has vastly improved our internal processes.
“I think customers these days expect to see postcode look-up. We are very impressed with the way the service works with our Magento integration, how compatible it is, and how it works seamlessly and effortlessly in the background.
“The reputational damage can be unquantifiable”
“There’s nothing more damaging to your company’s reputation than dealing with an irate customer who has taken the day off to take delivery of a gas fire that never turns up. You then have to track it through the couriers, get it redelivered, and reschedule the installation process. It’s an expensive nightmare and the reputational damage it can do to your business is unquantifiable.”