Dubai / Zorneding b. München, March , 2011.

ALMOE Digital L.L.C. and TSC Auto ID Technology EMEA an-nounced a partnership to offer TSC auto-id solutions in the Middle East. The agreement was signed by both partners’ managing directors, D.S. Krishna Murthy and Michael Sloup, in mid-February in Dubai.

"We are delighted to be partnering with ALMOE Digital Solutions, a highly respected electronics distributor in the UAE. ALMOE has a very strong presence in this area and access to many customers”, Michael Sloup, Managing Director of TSC Auto ID EMEA, says. D.S. Krishna Murthy, General Manager of ALMOE, remarks: "TSC's products are adding a totally new line into our portfolio. They are therefore a perfect fit for us. Our resellers are looking forward to offer TSC to their customers."

ALMOE Digital is one of the biggest distributors of audio visual, imaging, office automation and audio visual integration equipment in the United Arab Emirates (UAE). The company was founded in the year 1994 for the purpose of offering one stop solutions for Audio-Visual and Office Automation products in the small to medium sized market segment in the UAE. For its comprehensive client base ALMOE can now offer a completely new line of auto-id solutions for different segments. TSC has printer families that extend across the performance spectrum – from budget-friendly starter products to high-performance industrial platforms to portable units for mobile label printing.

The relationship between both companies gained traction after TSC made contacts with the company during the GITEX Technology Ex-hibition last October in Dubai, a major trade show that attracts companies from across the Middle East, Africa, India and South Asia. TSC’s attendance at the show, its first public appearance in the UAE, reflected the company’s growing interest in the region. “Our goal is to bring TSC’s world-class auto-ID solutions to this ex-tremely large and potentially lucrative market using AL Moe’s many customer contacts in the region,” Sloup says.