The counterfeiting problem
Modern supply chains are increasingly complex and potentially open to leakage or insertion, thereby exposing companies and consumers to potential problems, including counterfeiting. Counterfeiting is an age-old problem but one that is becoming more sophisticated and mainstream by the day.
Counterfeit pharmaceuticals are particularly insidious and the fake drugs industry has rapidly developed into a multi-billion dollar business. A few
key facts and figures are listed below:
§ 10% of pharmaceutical products sold worldwide are fake
§ 25% of pharmaceutical products sold in the developing world are fake
§ The fake drugs industry is worth $200bn worldwide
§ A $1000 investment in counterfeits in estimated to deliver a $300,000 return according to figures compiled by the pharmaceutical industry
§ The fake drugs industry cost the pharmaceutical industry $46bn in 2006; this figure rose to $75bn in 2010 (source: World Health Organisation)
§ Fake malaria drugs kill 500,000 in Africa each year (source: World Trade
§ Seizures relating to the fake drugs industry in Britain have risen six-fold over the past year (source: Medicines and Healthcare Regulatory
The issue with conventional databases
Until now, generating and validating serial numbers and tracking products relied upon databases as companies sought to adapt these traditional systems for specialised needs. However, databases have built-in limitations, which at the extraordinarily high volumes of data commonplace within the pharmaceutical industry, slow down retrieval times, increase costs and are not completely secure.
Kezzler avoids the structural flaws of traditional databases and delivers a technological breakthrough in the field of serialisation by changing the way serialisation, products and data are interconnected. As a consequence it is able to deliver an open standard, high performance, secure and reliable system at a fraction of the cost of competitors, all of whom use databases.
The Kezzler technology provides verification in less than 50 milliseconds regardless of the amount or age of the data in the system, which no competitor can match. In addition, all of them experience delays with high volumes of serial numbers in their databases. Currently no traditional database has ever been created to handle serial numbers in the region of four billion entries - a realistic amount for a manufacturer of high volume goods. If a database were to handle such a huge amount of data, it would require an investment of around half a billion dollars or more. The data centre which would have to be built for this would be similar to a Google data centre and be the size of the O2 arena. Kezzler’s systems can produce and manage four billion serial numbers for a fraction of this.