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Aeromark Unveils Optimatics™ Technology Proven To Double ROI of Traditional Telematics Solutions and Improve Service Levels 
18 October 2007 

Bedford: 18TH October, 2007 – Aeromark today announced Optimatics, a powerful new technology platform that has been specifically designed for companies with field based staff and which takes Telematics to the next level. Based on a simple to deploy ASP model and with an intelligent interrogation engine at its core, Optimatics combines complex data feeds from Aeromark’s Telematics systems with its own and third party workflow, field service and job
scheduling solutions to deliver previously unattainable intelligent data.

An integral component of the Optimatics technology is Aeromark’s new Smartdash™ graphical user interface reporting tool. Smartdash enables organisations to quickly and easily view this new data, providing improved visibility of the activity of its mobile workforce allowing them to identify ways to reduce operating costs, optimise productivity and increase customer service levels. 


“Whilst traditional Telematics solutions are typically generating return on investment (ROI) of over 200%, Optimatics will allow organisations to more than double this. One of our customers has already achieved savings of £300 per employee per month, over and above the cost of deployment of Aeromark’s Optimatics technology,” said Roger Marks, MD of Aeromark.

Using advanced geospatial algorithms, Optimatics now allows Aeromark’s customers to derive highly accurate information on what actually happened in the field and reconcile this instantly via Smartdash with what was planned. Aeromark has also resolved the historical reporting issues of traditional field service systems rarely delivering a complete picture, as its Optimatics technology reports on up to 99.5% of all jobs undertaken because of its ability to match and interrogate multiple data sources.

“Customers who deploy Smartdash with Aeromark’s Optimatics technology are able to drill into masses of real time information such as what time a vehicle left for its destination, what time it arrived, how long it stayed, what action was taken, how much fuel was consumed, how many appointments were made and the number of mobile voice calls the driver made on the move. All of this information can now be presented with unprecedented simplicity and speed in a graphical format that can be understood at a glance. Our customers can view service level performance across the workforce for a year and then drill right down to an individual’s performance for a day, in just two clicks,” explained Marks.

“Smartdash enables management to analyse and monitor key performance indicators, service levels, costs and even carbon emissions without the need to tie up huge levels of resources, time and investment in bespoke software or complex spreadsheets that would otherwise be necessary to produce accurate analysis of all the different data sources, “ concluded Marks.



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