Wipro Technologies, the global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE:WIT), has been chosen by Premier Foods, the United Kingdom’s largest food producer, as a strategic technology partner. Premier Foods plc (LSE: PFD) produces and markets over 40 iconic British brands. As part of the five year strategic relationship, Wipro will be supporting both systems and processes to enhance efficiency of Premier Foods’ supply chain. This relationship will enable Premier Foods to realize quantifiable benefits for a known budgetary expenditure with minimal exposure to variable costs.

Wipro’s strong partnership with SAP, global SAP consultant base, end to end implementation coverage, delivery innovation, and outcome based service models and competencies in cloud based services will be leveraged for this engagement.

According to Mark Vickery, Group I.S. & Change Director, Premier Foods, “We would like to congratulate the Wipro team for their focus, commitment and the passion in the discussions leading to our decision. Wipro’s strong SAP capabilities along with their deep CPG domain expertise made Wipro a natural fit for Premier Foods."

Bhanumurthy B M, Sr. Vice President, Retail, CPG, Transportation & Government, Wipro Technologies said “Spiraling input costs combined with increased margin pressures and shrinking wallet share of the consumer have made consumer goods companies acknowledge the imperative of better business outcomes of their IT investments. Wipro’s CPG (Consumer Packaged Goods) practice adopts a value chain based approach which enables us to provide customized, industry specific solutions that complement our deep technology background. With Wipro’s solutions, our customers can leverage existing IT investments, institute agility in their processes and maximize the value of strategic assets. We are pleased to have been chosen by Premier Foods which owns many of the UK's best known food brands including Hovis, Ambrosia, Mr. Kipling and Sharwood’s, as one of their strategic partners. ”

Wipro Technologies enables the world’s leading Consumer Goods manufacturers to protect brand, enhance reach and nurture innovation. Wipro’s expertise spans areas of Packaged Application Services, Application and Infrastructure Management, Business Process and IT Consulting, Business Intelligence & Data Warehousing via deep domain expertise. Wipro prides itself in enabling CPG manufacturers re-engineer the way they meet end consumer’s needs through solutions around areas such as product innovation, supply chain optimization, consumer insights digital marketing and social media, trade promotion optimization, product innovation, consumer-driven supply networks, farm to fork traceability, food safety compliance, and Market Mix Analysis, to name a few.